Strides Brand Background and Market Positioning

Strides is a renowned German streetwear brand celebrated for its unique washing techniques and retro street style, highly popular among young European consumers. The brand focuses on providing attitude-driven streetwear for fashion enthusiasts, offering products ranging from washed denim, distressed hoodies, to vintage accessories. Strides prioritizes not only bold designs but also the distinctive texture of its products, securing its prominent position in the European streetwear scene

The Starting Point: Initial Contact in 2021 Rooted in Washed Techniques

In 2021, Strides discovered our expertise in garment washing techniques through an industry exhibition and initiated collaboration discussions. The brand clearly outlined its requirements for vintage wash effects and eco-friendly processes. We promptly responded by developing the first batch of samples using eco-enzyme washing technology. This phase was defined by "texture-first" – our mutual pursuit of premium washing techniques laid a solid foundation for the partnership. 

From Samples to Bulk Production: A Three-Year Partnership on Washed Collections

Strides highly commended the wash effects and eco-friendly processes of the initial samples, leading to bulk production orders starting in 2022. We provided end-to-end services from design to production, even assisting the brand in optimizing washing techniques to enhance product uniqueness. As of 2024, we have jointly launched 5 washed collections, with products distributed across Germany, France, and Nordic markets, achieving an annual order growth rate of 150%. 

Future Plans: Factory Visit and Craftsmanship Enhancement

To deepen the collaboration, the Strides team plans to visit our China factory in Q4 2024, with a focus on inspecting our garment washing workshops and eco-friendly treatment facilities. This visit will facilitate the joint development of a craftsmanship enhancement plan for 2025 and explore possibilities for more innovative wash effects. We look forward to supporting Strides in solidifying its position as a leader in European streetwear through transparent production practices.  

Collaboration Results and Industry Impact

The partnership with Strides transcends commercial success, standing as a benchmark case in streetwear washing techniques. We helped the brand reduce water usage in washing processes by 40% and increase product uniqueness by 50% through innovative techniques. This collaboration model has attracted attention from multiple European streetwear brands. Moving forward, we will continue to innovate in garment washing to drive industry transformation.