Ditch Brand Background and Market Positioning

Ditch is a rising American workwear brand known for its rugged style and functional designs, quickly gaining popularity among young consumers. The brand focuses on providing urban youth with workwear that combines practicality and trendiness, offering products ranging from multi-pocket cargo pants, utility jackets, to outdoor accessories. Ditch prioritizes not only product durability but also deep integration with street culture, securing its unique position in the North American workwear market.  

The Starting Point: Initial Contact in 2024 Rooted in Functional Design

In 2024, Ditch discovered our expertise in functional apparel production through an industry exhibition and initiated collaboration discussions. The brand clearly outlined its requirements for high-abrasion fabrics and multi-functional designs. We promptly responded by developing the first batch of samples using Cordura fabrics and modular designs. This phase was defined by "function-first" – our mutual pursuit of practicality and trendiness laid a solid foundation for the partnership.  

From Samples to Bulk Production: A Six-Month Efficient Partnership

Ditch highly commended the durability and design details of the initial samples, leading to bulk production orders starting in Q2 2024. We provided end-to-end services from design to production, even assisting the brand in optimizing pattern designs to enhance wearability. As of 2024, we have jointly launched 1 workwear collection, with products distributed across the US and Canada, achieving a first-quarter order volume of over 100,000 units.  

Future Plans: Factory Visit and Capacity Optimization

To deepen the collaboration, the Ditch team plans to visit our China factory in Q4 2024, with a focus on inspecting our high-abrasion fabric production lines and rapid prototyping capabilities. This visit will facilitate the joint development of a capacity optimization plan for 2025 and explore possibilities for more outdoor utility collections. We look forward to supporting Ditch in solidifying its position as a leader in North American workwear through transparent production practices.  

Collaboration Results and Industry Impact

The partnership with Ditch transcends commercial success, standing as a benchmark case in combining functionality with trendiness in workwear fashion. We helped the brand reduce production lead times by 25% and increase product functionality by 30% through modular designs. This collaboration model has attracted attention from multiple North American streetwear brands. Moving forward, we will continue to innovate functional solutions to drive industry transformation.