In the fast-changing world of fashion, streetwear continues to dominate global style trends — blending comfort, individuality, and urban creativity. Whether you’re launching your own clothing brand or looking to expand your existing line, customizing streetwear allows you to express your brand identity through unique designs and high-quality craftsmanship.
As a professional manufacturer specializing in custom streetwear, Hangzhou Aiqi Clothing Technology Co., Ltd. has worked with brands worldwide to bring their creative visions to life. Based on our years of experience, here are the key points to consider when planning your streetwear customization project.

Before diving into production, it’s crucial to have a clear understanding of your brand positioning.
Who is your target customer? Are they into luxury streetwear, vintage aesthetics, or minimalist urban wear?
What’s your core style? Oversized silhouettes, technical fabrics, or sporty street looks?
What story do you want to tell through your designs?
Having a defined brand direction helps you choose the right fabrics, colors, and details, ensuring that your final products resonate with your intended audience.
🧥 Aiqi Clothing offers design consultation services to help brands align their product concepts with current streetwear market trends.
Fabric is the foundation of every streetwear piece. It determines comfort, durability, and overall quality.
Popular streetwear fabrics include:
Cotton fleece and French terry – ideal for hoodies and sweatpants
Heavyweight jersey – perfect for oversized T-shirts
Nylon or polyester blends – great for windbreakers and techwear
Denim and canvas – durable choices for street jackets
When customizing, balance style and functionality. For example, if your brand emphasizes sustainability, Aiqi Clothing can recommend organic cotton or recycled polyester options.
🌱 Sustainable fabric choices not only appeal to eco-conscious consumers but also enhance your brand’s long-term reputation.
The logo is the soul of your brand’s streetwear. Choosing the right printing or embroidery process directly affects both aesthetics and cost.
Common customization techniques include:
Screen Printing – cost-effective and durable for large batches
Embroidery – adds texture and a premium look
DTF (Direct-to-Film) Printing – ideal for complex, colorful graphics
Puff & 3D Printing – provides a bold, tactile design
Silicone or Rubber Patches – popular for streetwear branding
Each process offers a different texture and durability level. Understanding these options helps you match the technique with your desired visual effect and budget.
Streetwear fashion is all about fit and proportion. From oversized hoodies to cropped jackets, each silhouette conveys a different style message.
When customizing streetwear:
Decide on your fit standard (Asian, European, or American sizing).
Create sample garments for testing before mass production.
Adjust the pattern and grading based on your brand’s target demographic.
Aiqi Clothing provides 3D garment sampling and pattern-making support, ensuring your custom pieces fit perfectly while maintaining design integrity.
Streetwear customization isn’t only about the main garment — details matter. Small accessories and trims can elevate your product’s overall appearance.
Consider:
Customized drawcords or zipper pullers with your logo
Woven neck labels and care tags
Metal or rubber logo patches
Unique stitching colors or seam taping
These finishing touches reflect your brand’s professionalism and attention to quality.
Before starting production, confirm the minimum order quantity (MOQ) and budget range with your manufacturer.
At Aiqi Clothing, we offer flexible MOQs to support both startup brands and established fashion companies. Clear communication about your quantity and budget helps optimize production planning, ensuring cost efficiency and timely delivery.
💡 Pro Tip: Ordering slightly above the minimum quantity can reduce the average cost per unit and provide extra stock for future sales or sampling.
Even with the best designs, poor communication or inconsistent quality can affect your final results.
When choosing a manufacturer, ensure they:
Conduct strict QC checks at each production stage
Offer sample approval before bulk production
Provide transparent communication about timelines and materials
Aiqi Clothing operates under ISO-certified quality management, ensuring every garment meets international standards before shipment.
Today’s streetwear consumers care about ethical production and environmental responsibility. Choosing sustainable fabrics, minimizing waste, and using eco-friendly packaging are not just trends — they’re expectations.
Aiqi Clothing integrates green manufacturing principles across every process, from fabric sourcing to packaging. We help brands build long-term value through sustainable production methods that align with global market demands.
Customizing streetwear requires creativity, technical knowledge, and reliable production support. From material selection to logo application and final quality checks, every detail contributes to your brand’s identity and success.
By working with Hangzhou Aiqi Clothing Technology Co., Ltd., you gain a trusted manufacturing partner with years of experience in global streetwear production. Whether you’re a startup label or an established fashion brand, Aiqi offers the expertise, flexibility, and quality assurance you need to bring your designs to life.
👕 Transform your ideas into reality with Aiqi Clothing — your custom streetwear manufacturing expert in China.