77industry

77industry

A fashion journey from initial acquaintance to mutual benefit

77industry

77industry
77industry*Hangzhou Aiqi Clothing -- The transformation of jewelry brand to clothing brand

Collaboration History

Collaboration History


77industry Brand Introduction


  77 industry known as the accessories  is a German brand, then 77 industry expand clothing line, the garment design style is also influenced by its accessories idea, the design feels strong, loved by users


77industry-Hangzhou Aiqi Clothing cooperation process


  77industry was originally an jewelry brand, but with the development of the brand, the profit of a single jewelry product line is no longer enough to support the sustainable development of 77industry. In 2023, 77industry decided to develop men's product line, but 77industry is not professional in men's design knowledge. Therefore, 77industry is eager to find a professional supplier to provide professional customized services and answers. 77industry got in touch with Hangzhou Aiqi Clothing through the introduction of German clothing brand MoonLight. Since 77industry is not as professional as a professional clothing brand in fashion design, it can only elaborate relevant design ideas to Hangzhou Aiqi Clothing. Therefore, Hangzhou Aiqi Clothing systematically formed the Tech Pack according to the design ideas provided by 77industry; At the same time, since 77industry needed more samples for reference in developing its clothing product line at that time, Hangzhou Aiqi Clothing also provided a sample policy exclusively belonging to 77industry to minimize the product development cost of 77industry and provide 24-hour online services for 77industry.

  Up to now, Hangzhou Aiqi Clothing have been cooperating with 77industry for 2 years, and have jointly developed two product lines of clothing products, a total of 30 products, including hoodies, zipper hoodies, T-shirts, jeans, jackets and other products. We will continue to cooperate in the future


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