HWA (Human With Attitude) Brand Introduction

  HWA ((the Human With Attitude)  is a founded in 2017 in Paris, France clothing brand, brand idea is for the user to create powerful combination of style and comfortable work, to celebrate diversity and individualism. It now has more than 200,000 community supporters.

HWA ((the Human With Attitude)-Hangzhou Aiqi Clothing cooperation process

  In 2023, HWA(Human With Attitude), due to the innovation of the design style concept, the original supplier could not meet the production requirements of the new product series, so HWA(Human With Attitude) began to seek new suppliers. By chance, HWA(Human With Attitude) discovered our social media account through Instagram and tried to get in touch with us.

  After the initial communication, Hangzhou Aiqi Clothing understood the customization needs of HWA(Human With Attitude), but HWA(Human With Attitude) still expressed questions about our production conditions. In order to achieve further cooperation, Hangzhou Aiqi Clothing showed our factory workshop and production capacity to HWA(Human With Attitude) in the form of 3D factory inspection. At the same time, we eliminated HWA(Human With Attitude) 's doubts by rapid 7-day free sampling, so we started the production of the first batch of samples.

  3D Virtual Factory Immersion**

- Conducted real-time facility tour via Matterport Pro3 camera

- Demonstrated key processes:

▸ Auto-grading pattern software (Gerber AccuMark®)

▸ Motion-capture fit testing lab

▸ RFID-enabled cutting rooms

  After receiving the sample, HWA(Human With Attitude) affirmed our product quality, delivery time and service, and began to discuss the production of bulk goods. Because the size of the first batch of samples was still wrong, So Hangzhou Aiqi Clothing explained our policy on pre-production samples to HWA(Human With Attitude) so that there would be no mistakes with large orders. This also successfully won the trust of HWA(Human With Attitude), and began the production of follow-up samples and bulk goods.

  In the fourth quarter of 2024, HWA(Human With Attitude) head family came to Hangzhou, China to visit Hangzhou Aiqi Clothing factory and discuss the direction of future design style and fabric development.

Collaboration Results and Industry Impact

The partnership with HWA transcends commercial success, standing as a benchmark case in rapid-response streetwear production. We helped the brand reduce the design-to-shelf cycle by 40% and decrease defect rates to below 1% through digital manufacturing. This collaboration model has attracted attention from multiple European streetwear brands. Moving forward, we will continue to innovate youth-centric solutions to drive industry transformation.  

View Hangzhou Aiqi clothing technology Co., LTD:https://www.hzaqii.com/About-Us/