Strides Brand Introduction

Strides is a renowned German streetwear brand celebrated for its unique washing techniques and retro street style, highly popular among young European consumers. The brand focuses on providing attitude-driven streetwear for fashion enthusiasts, offering products ranging from washed denim, distressed hoodies, to vintage accessories. Strides prioritizes not only bold designs but also the distinctive texture of its products, securing its prominent position in the European streetwear scene.cultivating 100,000+ loyal followers.

Strides-Hangzhou Aiqi Clothing cooperation process

In 2021, Strides designed a functional cotton jacket with removable sleeves, but due to the complexity of its design, the original supplier could not meet the requirements of Strieds, so Strides began to look for a new supplier, Strides initiated an enquiry with us through the channel of Alibaba International Station, after a brief communication. Strides sent us the Tech pack, and after checking with the production department, we found that the design was feasible. After checking with Strides again, we started the production of the sample, and in order to guarantee the quality of the zipper, we recommended the YKK waterproof zipper for Strides. After the sample was completed, we sent Strides through our own international logistics channels.

After receiving the sample, Strides expressed positive comments on the quality of our products, delivery time and service, and expressed shock at the price of our bulk goods, which Strides believed would exceed its estimate, but in fact, the price we quoted to Strides was even lower than the price of its original supplier. So the next production of large goods began smoothly.

In the process of continuous cooperation, Strides commissioned us again to develop washed fabrics for its new product line, because the washing process is too complicated, we showed Strides five washing plants and tested the washing effect through video calls, and finally successfully developed the effect desired by Strides. This also laid the foundation for our future cooperation on new product lines.

Strides said it is a highly specialized garment customization factory and plans to visit one of its facilities in China in the second quarter of 2025 to discuss further cooperation plans.

Collaboration Results and Industry Impact

The partnership with Strides transcends commercial success, standing as a benchmark case in streetwear washing techniques. We helped the brand reduce water usage in washing processes by 40% and increase product uniqueness by 50% through innovative techniques. This collaboration model has attracted attention from multiple European streetwear brands. Moving forward, we will continue to innovate in garment washing to drive industry transformation.  

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